Frequently asked questions

Can social media marketing help my business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Why do businesses adopt digital marketing?

Digital marketing benefits the marketer and the customer in several ways. However, businesses adopt digital marketing strategies and tactics mostly because it’s quantifiable, results-driven, adaptable, and faster than any other form of marketing available to any company no matter its size.

That said, there are several specific reasons why businesses adopt digital marketing. These reasons include:

  • It provides an equal opportunity (competitiveness) for all business regardless of size and available resources
  • It’s more cost-effective than traditional marketing
  • It allows targeted conversion of audiences and prospects to leads, subscribers, supporters, and customers
  • It enhances revenue growth by reaching larger and niche markets (global and local) in a more efficient way
  • It facilitates interaction with targeted audiences, wherever they may be online, including on mobile devices
  • It helps build brand reputation
  • It allows businesses to earn their audience’s trust
  • It influences prospects to take favorable action through CTA
  • It quickly provides analytics that enables businesses to grow
What are the most effective Digital Marketing activities

Digital Marketing consists of a lot of activities which can help different business types and needs, but the best and most beneficial activities which every business must use are SEO ( Search Engine Optimization), SEM ( Search Engine Marketing) or PPC, Social Media activities and Email marketing. These activities will help create a good online presence. These days a lot of importance is given to Content Generation and Marketing. Though it is a long-term process, but it helps create a strong brand recall and perception.

Can you help me if my company isn't online yet?

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What is Instagram strategy?

An Instagram marketing strategy is an indispensable marketing tool for businesses that want to get the most out of their social media marketing. … As a business, you have direct access to more and more people who are eager to engage with the right brands and buy from them.

Instagram marketing can work for any business as long as it is clear about its objectives. That’s right, in order to get the most out of Instagram, it’s important that you first determine your core purpose.

What exactly do you want to use Instagram for? A common answer to get this question is marketing. But that’s very vague.

You need to focus on a specific goal that you want to achieve with the help of Instagram. Your brand needs to have the utmost clarity about your Instagram marketing strategy. This applies not only to businesses who are new to Instagram but also to brands that have been using the platform for a long time.

Can you help me develop content for my site?

Content development helps you to provide people with the content they are interested in searching for, which means creating content that is innovative and effective. When you understand the content development process, you can create a comprehensive content development strategy unique to the needs of your business.

Content development is the process used to develop comprehensive content through research, production, and the publishing of targeted information on websites. Web content can be infographics, blogs, text, sounds, images, videos, and other content. The content developed serves a strategic purpose such as encouraging a sales or marketing outcome or building a connection with an audience.

What’s The Difference Between Google AdWords And SEO

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product.

How much do your chat agents cost?

Our agents costs are on a sliding scale depending on the numbers needed and their technical ability levels needed. Our support team can help with any queries you may have regarding your cover.

Why Would You Want to Pay for Ads on Google’s Display Network?

First, let’s look at the numbers.

According to online surveys, 86% of consumers use the internet to find a local business. 72% prefer to research local merchants with a search engine. As of July 2020, over 86% of all internet searches are performed on Google.

How is google so successful, considering most consumers use it for free? 97% of their total revenues come from advertising. This is significant because it tells us about how Adwords, or Google Ads is essential to Google’s success. If small businesses, law firms, and medical professionals weren’t successful with Google Ads, they wouldn’t pay such a premium to purchase advertisements. Google’s primary focus and priority is on making sure businesses that pay for advertisements see a high return on investment . The most recent Google Economic Impact Report stated that businesses make, on average, £2 in revenue for every £1 they spend on Google Ads.

What’s Involved In Setting Up A Google AdWords Campaign?

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking

Whats better facebook or google ads

Both!

 

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.

How do I get started?

Just contact our live chat team or use the support contact page on this website.

Send us the links to your site and what you are hoping to achieve and one of our support team will be in touch within 48 hours with a plan of action to grow your audience

 

 

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